Our Story
We exist to build better futures, filled with enjoyment, love, choice and friendship
Principle is a new generation of care homes, co-founded by brother and sister, Ashish and Nisha Goyal. Having grown up immersed in their family’s care home business, Principle is their vision for the ultimate in care for older people.
Through extraordinary care and support and truly exceptional environments, we will inspire our residents to remain active and imaginative, while living with a feeling of calm and a deserved sense of pride and satisfaction, every day. To their friends and family, Principle will provide crucial peace of mind and validation for the decisions they’ve had to make. We’ll welcome them with open arms, creating special moments with each visit.
At the heart of Principle lies a simple yet powerful mission: to make people feel special. Every individual is unique and deserves to be celebrated for who they are. Whether it’s through our care or interactions, we are committed to creating experiences that leave people feeling seen, heard, and valued.
We believe that feeling special is not just a luxury, but a fundamental human need. It’s a feeling that can inspire us to be our best selves, to reach for our dreams, and to create positive change in the world. By making people feel special, we aim to empower them to live their lives with greater purpose and joy.
Our Values
1 of 5
To act with integrity, always
Integrity is the foundation on which all our relationships are built. We strive to do the right thing, to the best of our ability, in all circumstances – even when no one is watching. We practice and encourage open and honest communication and we are all responsible for our own actions.
Our Values
2 of 5
To make people feel special, every day
From surprising someone with flowers or simply telling a colleague we appreciate them; we spread warmth, laughter and happiness through spontaneous and thoughtful acts to make everyone around us feel special, every day.
Our Values
3 of 5
To practise diversity of thought and life
Our thinking is shaped by our culture, background and experiences. This is core to who we are and we use this diversity to help create conversations, learn from others and stimulate new ideas to drive innovation. We use our strong relationships, unique backgrounds and diversity of residents and team members to the benefit of both team and residents.
Our Values
4 of 5
To champion personal growth
We actively encourage a culture of genuine personal development. Whether it’s pursuing educational goals, or increasing personal confidence; we truly believe in a world where everyone has time to invest in themselves.
Our Values
5 of 5
To be sustainable and responsible
We will always concern ourselves with social and environmental good in everything we do. From supporting local communities to reducing packaging waste, water usage and our overall effect on our surroundings. We work continually to improve our business practices and share what we’ve learnt. We believe in a world where we all do less harm and more good.